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Resume

Main Achievements

AI-Powered B2B Marketing Executive

Marketing expertise with technical acumen

  • Analyst Relations: Positioned Cloud4Wi as a thought leader, earning recognition in 20+ reports and named a Gartner Cool Vendor.

  • Demand Generation: Designed localized marketing campaigns, contributing to 30% of ARR.

  • Marketing Technologies: Led the adoption of AI-powered marketing technologies, improving inbound-led performance by 20%.

  • Technology Alliances: Established strategic partnerships, earning consecutive recognition as Cisco's Strategic Technology Partner.

  • Fundraising: Created and led content strategy for Series A and B fundraising, contributing to securing $18M in funding.

Career Experience

Feb 2014 - Present

VP Marketing & Technology Alliances

Cloud4Wi

New York City and San Francisco

  • Led GTM strategies, product positioning, and messaging, to increase market penetration and strengthen brand awareness.

  • Developed a marketing strategy contributing to 30% of annual revenue, increasing brand recognition in key markets.

  • Oversaw development of compelling internal and external content, including competitive battle cards, pitch decks, blog posts, case studies, eBooks, webinars, and business impact calculators. 

  • Engaged with top industry analysts, securing inclusion in over 20 major analytical reports and recognition as a Gartner Cool Vendor in 2018.

  • Established and deepened technology alliances with major industry players such as Cisco, Extreme Networks, Fortinet, Ericsson, and Salesforce expanding the company's market reach.

  • Led and managed a global team across the US and Europe, improving strategic alignment and operational efficiency.

  • Boosted sales effectiveness by collaborating with cross-functional teams to create sales tools and resources.

  • Built a robust partner program – with unique benefits and understandable requirements – to set up partners and clients for success.

  • Secured prime coverage in key industry publications, including Forbes, Network World, CIO Review, and Retail Touch Point.

  • Led the adoption of AI-powered marketing technologies, improving inbound-led performance by 20%.

  • Created and led content strategy for Series A and B fundraising, contributing to securing $18M in funding.

Apr 2012 - Jan 2014

VP Technology Consulting - TEA Product Lead

WiTech

Pisa, Italy

  • Developed and maintained go-to-market strategies for TEA tools, resulting in a 20% increase in business opportunities.

  • Managed global consulting projects, exceeding project goals by 20% through innovative solutions.

  • Served as an outsourced consultant for global projects led by PwC and Accenture, contributing to successful project outcomes.

  • Drove new business initiatives with key clients and partners, to drive innovative solutions and create new revenue streams.

Aug 2008 - Mar 2012

Services Team Leader - TEA Product Lead

WiTech

Pisa, Italy

  • Spearheaded wireless industry projects in Italy and abroad, achieving delivering client value through innovative solutions.

  • Managed strategic partnerships for the integration of TEA tools with key platforms like Mentum Planet.

  • Developed thought leadership content, including articles and reports on next-generation wireless technologies, enhancing the company's industry visibility.

Oct 2005 - Jul 2008 

Technical & Economic Analyst - TEA Product Lead

WiTech

Pisa, Italy

  • Defined the specifications for and oversaw development of TEA tools for WiMAX and LTE business case analysis.

  • Defined the positioning/messaging and go-to-market strategy for TEA tools.

  • Led the production of powerful content such as competitive battle cards, pitch decks, product info sheet, and webinars.

  • Led the launch of TEA tools (including a freemium edition).

  • Build strategic alliances with leading players – such as Mentum (Infovista) and Vector WinRPT– to integrate and sell TEA tools.

  • Evangelized TEA tools by participating at industry events in Italy and abroad.

  • Provided clients with technical and economic analysis of next-gen wireless technologies.

Sep 2004 - Sep 2005 

System Engineer

Altran

Pisa, Italy

  • Conducted comprehensive Reliability, Availability, Maintainability, and Safety (RAMS) analyses for telecommunication systems, ensuring compliance with industry standards.

  • Supported key projects by delivering in-depth analyses that improved the reliability and safety of telecommunication networks.

Jul 2003 - Aug 2004 

R&D Engineer

Telecom Italia Lab

Turin, Italy

  • Developed software for MIMO systems (Multiple Input Multiple Output) to evaluate transmission and reception performance, improving wireless communication efficiency.   

  • Created a cutting-edge MIMO radio channel simulator to assess system performance in both software and hardware environments, contributing to advanced R&D initiatives in wireless technology.

Education & Certifications

Master Degree

University of Pisa

Pisa, Italy

Telecommunication Engineering

Score: Summa cum laude

MBA

The Power Business School

Online

The Power MBA

Score: Outstanding

Certifications

Introduction To Generative AI – Google - 11/2023

Competitive Intelligence - PMA - 01/2023

Storytelling - PMA - 11/2022

Sales Enablement - PMA - 01/2023

Go-to-Market - PMA - 12/2022

Product Marketing (Core) - PMA - 01/2021

Areas of Expertise

Strategic Leadership

Multi-Cultural Team Management

Cross-Functional Collaboration

Global Market Expertise

Go-to-Market Strategy

Product Positioning & Messaging

Field Marketing

Market & Competitive Analysis

Partner & Customer Marketing

PR & Analyst Relations 

Technology Alliances

Content Strategy

Marketing Analytics & Reporting

Digital Marketing

Marketing Technologies

Languages

English

Italian

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