Portfolio
Storytelling Framework Adoption
I led the adoption of PMA best practices, including the development of a storytelling framework. Starting with the company’s WHY, I collaborated with cross-functional leaders to define positioning, messaging, and a cohesive narrative that aligned with the company’s goals.​
​
Product Positioning & Messaging
Gartner's Cool Vendor
Gartner's Cool Vendor title is awarded to innovative, impactful start-ups. My role was pivotal in securing this recognition for Cloud4Wi by leading engagement with Gartner analysts, ensuring the company's innovative work in location services was highlighted. ​
​
Analyst Relations
Customer Interviews
I led customer interviews to uncover challenges, reasons for selecting Cloud4Wi, and key business outcomes. Leveraging these insights, I authored success stories that were instrumental in pitching to media, securing industry awards, and boosting brand credibility.​
​
Customer Marketing
AI-Based Blog Posts
I led the content strategy and championed the adoption of AI-driven tools to create blog posts that consistently ranked on the first page of Google for target keywords. This approach significantly increased website traffic and positioned Cloud4Wi as a leader in the industry.​
​
Content Strategy & Digital Marketing
Hackathon Series
Field Marketing
As project leader, I defined the content format for a hackathon series in San Francisco and Milan from the ground up. Collaborated with the VP of Product to identify key topics and led the marketing team in organizing and executing the events.​
​
Cisco Strategic Technology Partner
Technology Alliances
As the lead for Technology Alliances at Cloud4Wi, I nurtured the relationship with Cisco, demonstrating how our platform added value to their WiFi networks. This collaboration resulted in consecutive recognition as Cisco’s Strategic Technology Partner.​
​
Technical Webinar Series
Content Strategy
As project leader, I developed the content format for a technical webinar series targeting existing and potential customers and partners. Collaborated with the VP of Product to identify key topics and led the marketing team in organizing and promoting the events.​
​
ROI and Business Impact Calculator
Product Marketing
I oversaw the development of the ROI Calculator and Business Impact Calculator, innovative tools that enable companies to assess the potential return and business impact of adopting Cloud4Wi's platform. These tools help customers make informed decisions.
​
TEA|LTE™ and TEA|WiMAX™ Tools
Product Management
I oversaw the development ​of TEA™ tools for comprehensive techno-economic analyses of wireless networks. These tools supported business case creation, inclusing by simulating market forecasts, TCO, and financial outcomes, with scenario analysis and automated reporting.
​
Technical Reports
Content Strategy
I developed thought leadership content, including articles and reports on next-gen wireless technologies, positioning the company as an industry leader. These reports were widely circulated among stakeholders, enhancing the company’s credibility.​
​
